Built to capture direct bookings, not commissions.
Specialised SEO and website management for independent tour operators. Fixed monthly pricing, no long-term contracts, and a roadmap focused entirely on growing your direct channel.
SEO built around how travellers actually search for tours.
Specialised SEO strategies designed to help independent tour operators compete with large booking platforms and capture direct bookings — built on real understanding of seasonal patterns, local search behaviour and traveller intent.
- Improve visibility in local and destination search results
- Capture travellers searching for “[your location] tours”
- Build sustainable direct booking channels you own
- Local SEO optimisation for tour destinations
- Keyword research focused on traveller intent
- Technical SEO audit and on-page optimisation
- Local SEO & Google Business Profile
- Monthly performance reporting
Simple, transparent monthly pricing.
Comprehensive SEO and website management for independent tour operators. Fixed monthly fee, premium UK hosting included, no long-term contract.
SEO Essentials
- Managed Website service included
- Monthly search performance and technical checks
- Targeted SEO improvements across up to two existing pages each month
- Google Business Profile details checked quarterly
- Email support
SEO Growth
- Managed Website service included
- Monthly search performance and technical checks
- Content and SEO improvements across up to four existing pages each month
- Monthly Google Business Profile review and relevant updates
- Quarterly review of target searches and competitors
- Monthly report showing work completed, search performance and tracked enquiries
- Email support
SEO Growth Plus
- Everything in SEO Growth
- One new service page, location page or article each month
- Topic research, copy preparation and publication included
- Internal links connecting new content to relevant existing pages
- Quarterly enquiry journey review and one small improvement
All packages include the £50 per month Managed Website service, with no separate hosting charge.
Existing-page work consists of targeted improvements to wording, headings, page titles, descriptions and internal links. Monthly priorities are agreed around your business goals; complete page rewrites and substantial development are quoted separately.
Growth Plus includes one new page or article per month, based on an agreed brief and information you supply, with one consolidated revision round.
Managed Website detailsEvery booking through an OTA is 15–25% you'll never get back.
Third-party platforms charge commission on every booking, forever. For most operators that's thousands of pounds in lost revenue every single month — revenue you could be reinvesting in your own brand instead.
- Direct bookings mean higher margins and customer ownership
- Even shifting 10% of bookings direct usually pays for SEO outright
- You control pricing, branding and the customer relationship
Four things every tour operator's website has to get right.
Local SEO expertise
Understanding how travellers search for local experiences.
Seasonal patterns
Strategies tuned to peak season, shoulder months and off-season.
Direct booking flow
Conversion-tested journeys that turn visitors into customers.
Mobile-first design
Optimised for travellers booking on the go from any device.
Tourcal.io — the booking platform that doesn't take a cut.
Our own product, built for tour operators sick of OTA commissions. Integrated scheduling, customer management and automated invoicing on a flat monthly subscription — no per-booking fees, ever.
Not sure which service is right for you?
Schedule a free consultation to discuss your specific needs and find the perfect solution.
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