Built to capture direct bookings, not commissions.
Specialised SEO and website management for independent tour operators. Fixed monthly pricing, no long-term contracts, and a roadmap focused entirely on growing your direct channel.
SEO built around how travellers actually search for tours.
Specialised SEO strategies designed to help independent tour operators compete with large booking platforms and capture direct bookings — built on real understanding of seasonal patterns, local search behaviour and traveller intent.
- Improve visibility in local and destination search results
- Capture travellers searching for “[your location] tours”
- Build sustainable direct booking channels you own
- Local SEO optimisation for tour destinations
- Keyword research focused on traveller intent
- Technical SEO audit and on-page optimisation
- Local SEO & Google Business Profile
- Monthly performance reporting
Simple, transparent monthly pricing.
Comprehensive SEO and website management for independent tour operators. Fixed monthly fee, premium UK hosting included, no long-term contract.
Entry Package
- Website maintenance & security
- Core SEO optimisation
- Monthly performance reports
- Email support
Professional Package
- Everything in Entry PLUS:
- Advanced SEO strategy
- Competitor analysis
- Content optimisation
- Local SEO for tour locations
- Bi-weekly progress calls
Premium Growth Package
- Everything in Professional PLUS:
- Strategic growth consulting
- Conversion rate optimisation
- Quarterly strategy sessions
- Priority support
- Content strategy guidance
Premium managed hosting included in every package — fast NVMe storage, daily backups, free SSL and unlimited bandwidth at no extra cost.
Every booking through an OTA is 15–25% you'll never get back.
Third-party platforms charge commission on every booking, forever. For most operators that's thousands of pounds in lost revenue every single month — revenue you could be reinvesting in your own brand instead.
- Direct bookings mean higher margins and customer ownership
- Even shifting 10% of bookings direct usually pays for SEO outright
- You control pricing, branding and the customer relationship
Four things every tour operator's website has to get right.
Local SEO expertise
Understanding how travellers search for local experiences.
Seasonal patterns
Strategies tuned to peak season, shoulder months and off-season.
Direct booking flow
Conversion-tested journeys that turn visitors into customers.
Mobile-first design
Optimised for travellers booking on the go from any device.
Tourcal.io — the booking platform that doesn't take a cut.
Our own product, built for tour operators sick of OTA commissions. Integrated scheduling, customer management and automated invoicing on a flat monthly subscription — no per-booking fees, ever.
Not sure which service is right for you?
Schedule a free consultation to discuss your specific needs and find the perfect solution.
Book a Consultation