A small UK studio, built for independent tour operators.
We help tour operators compete effectively online and reduce their dependency on expensive third-party platform commissions — through better websites, hosting, SEO and software.
Built for tour operators, by software people who care about quality.
Strathcode Ltd was founded in 2025 with a clear mission: to help independent tour operators compete effectively online and reduce their dependency on expensive commission-based platforms.
After years working as software developers across enterprise, fintech and consumer products, we kept seeing the same pattern in small operators: capable businesses stuck on tired websites, paying 15–25% of every booking to OTAs because nothing else was easier.
Strathcode bridges that gap. We don't just write code — we solve a specific problem (direct bookings) for a specific industry (independent tour operators), with transparent fixed pricing and no long-term lock-in.
Chris Vernon
Director & Founder
10+ years in software
A decade of building software, now focused on one industry that needs it.
I'm a software developer with a passion for elegant, efficient solutions that help businesses grow. Over the last decade I've worked on everything from small business websites to enterprise platforms.
Strathcode is the studio I founded to bring that experience to a sector that's been consistently underserved by generic web agencies — with the transparency, integrity and focus on results small operators deserve.
Generic web services don't understand how you actually sell.
Independent tour operators face a specific set of digital challenges. We've built our entire offering around them.
The challenges you face
- Competing with multi-million pound booking platforms
- Capturing local search traffic effectively
- Converting website visitors into direct bookings
- Managing seasonal demand fluctuations
What we focus on instead
- SEO strategies built specifically for the tour industry
- Content and pricing tuned to seasonal booking patterns
- Conversion-tested direct booking flows
- Mobile-first design for travellers booking on the go
What we hold ourselves to.
Three commitments that shape every project, every conversation and every line of code we ship.
Quality First
We never compromise on quality. Every line of code, every design decision, and every implementation is crafted with care and attention to detail.
Long-Term Focus
We build solutions that stand the test of time. Our focus isn't just on what works today, but what will continue to provide value for years to come.
Clear Communication
We believe in transparent, jargon-free communication. You'll always know exactly where your project stands and what to expect next.
Modern, proven tools — chosen for longevity, not novelty.
We use technology that's stood the test of time and that other engineers can pick up after us. No bus-factor of one.
Ready to work together?
Get in touch to discuss your project and how Strathcode can help bring your vision to life.
Contact us