Privacy Policy

1. Introduction

Strathcode Ltd ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you visit our website at strathcode.com or use our services.

We are a UK-based company and comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Information You Provide to Us

We may collect and process the following personal information:

• Contact Information: Name, email address, phone number, and company details when you contact us or request our services
• Business Information: Details about your tour business, website, and current challenges when you request a consultation
• Communication Records: Records of correspondence when you contact us via email, phone, or our contact forms
• Payment Information: Billing details and payment information when you purchase our services (processed securely through third-party payment processors)

2.2 Information We Collect Automatically

When you visit our website, we automatically collect certain information:

• Website Analytics: We use Google Analytics to collect information about how you use our website, including pages visited, time spent, and referring websites
• Technical Information: IP address, browser type, device type, operating system, and referring website
• Cookies: We use cookies and similar technologies to improve your browsing experience (see Section 7 for more details)

3. How We Use Your Information

We use your personal information for the following purposes:

• Service Provision: To provide our SEO and website services, respond to inquiries, and manage our business relationship
• Communication: To send you service updates, project communications, and respond to your requests
• Website Improvement: To analyse website usage and improve our website functionality and user experience
• Legal Compliance: To comply with legal obligations and protect our legitimate business interests
• Marketing: With your consent, to send you information about our services that may be of interest to you

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

• Contract Performance: To fulfill our contractual obligations when providing services
• Legitimate Interests: To operate our business, improve our services, and maintain website security
• Consent: For marketing communications and non-essential cookies (you can withdraw consent at any time)
• Legal Obligation: To comply with applicable laws and regulations

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• Service Providers: Trusted third-party services that help us operate our business (e.g., hosting providers, analytics services)
• Legal Requirements: When required by law, regulation, or legal process
• Business Protection: To protect our rights, property, or safety, or that of our users or others
• Business Transfers: In connection with any merger, sale, or transfer of our business assets

6. Third-Party Services

6.1 Google Analytics

We use Google Analytics to analyse website traffic and user behaviour. Google Analytics collects information such as how often users visit our site, what pages they visit, and what other sites they used prior to coming to our site. This information helps us improve our website and services.

Google Analytics uses cookies and may collect your IP address. You can opt-out of Google Analytics by installing the Google Analytics opt-out browser add-on available at: https://tools.google.com/dlpage/gaoptout

6.2 Other Third-Party Services

We may use other third-party services such as:

• Email service providers for business communications
• Cloud hosting services for website operation
• Payment processors for handling transactions

7. Cookies and Tracking Technologies

We use cookies and similar technologies to:

• Remember your preferences and settings
• Analyse website traffic and user behaviour
• Improve website functionality and user experience

You can control cookies through your browser settings. However, disabling cookies may affect the functionality of our website.

8. Data Security

We implement appropriate technical and organisational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we will securely delete or anonymize it.

10. Your Rights

Under UK GDPR, you have the following rights regarding your personal data:

• Access: Request a copy of the personal data we hold about you
• Rectification: Request correction of inaccurate or incomplete personal data
• Erasure: Request deletion of your personal data in certain circumstances
• Restriction: Request restriction of processing in certain circumstances
• Portability: Request transfer of your personal data to another organisation
• Objection: Object to processing based on legitimate interests or for marketing purposes
• Withdraw Consent: Withdraw consent for processing where consent is the legal basis

To exercise any of these rights, please contact us using the details in Section 12.

11. International Transfers

Some of our third-party service providers may be located outside the UK/EEA. When we transfer your personal data internationally, we ensure appropriate safeguards are in place to protect your information in accordance with UK data protection laws.

12. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your rights, please contact us:

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. We will notify you of any material changes by posting the updated policy on our website and updating the "Last updated" date. We encourage you to review this Privacy Policy periodically.

14. Complaints

If you have concerns about how we handle your personal data, you have the right to lodge a complaint with the UK's data protection authority: